Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and New Streaming Giants Innovate
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and New Streaming Giants Innovate
Blog Article
Terrestrial dramas have long been established as mainstream TV shows, produced and broadcast through major network broadcasting stations. In contrast, streaming services are digitally distributed streaming platforms, with Netflix, Watcha, and Wavve being representative examples. As audience preferences evolve, competition between network-produced series and digital streaming platforms has heightened. Consequently, each platform is creating exclusive releases and employing distinct strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing stories with broad audience reach while maintaining classic narrative structures. In particular, they actively highlight celebrity performers to attract audience interest and produce narratives that resonate with a diverse demographic, thereby securing a consistent fanbase. Additionally, leveraging their decades of industry presence and brand trust, they continue to present familiar content, ensuring stable viewership ratings. This allows audiences to have multiple options to engage with long-standing formats through various mediums.
Differentiation Strategies of OTT Services
OTT providers are expanding their influence by employing tactics distinct from legacy media. Firstly, they actively embrace new genres and unique structures, prioritizing creative risk-taking and artistry over mainstream success. Secondly, they curate personalized selections that caters to individual tastes, targeting specialized demographics. Lastly, they focus on producing globally accessible media aimed at 후후티비 새주소 the expanding international scene, allowing them to attract subscribers not only in their home country but also across different cultures. Through these approaches, OTT platforms are redefining the market in ways distinct from conventional TV networks.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly enter the digital entertainment industry, competition has escalated. For instance, KBS and MBC operate their own streaming platforms, 'KBSon' and 'wavve', respectively, providing their existing TV shows on internet-based distribution channels. This effort helps maintain the influence of traditional broadcasting platforms while expanding their digital reach. Meanwhile, the rise of new media services is shifting audience preferences towards more user-controlled content access.
Conversely, OTT services are also solidifying their influence by working alongside terrestrial broadcasters. Netflix has gained a global following with Hallyu series like 'Squid Game' and the supernatural dystopian sensation, leveraging the high-quality filming standards of terrestrial broadcasters. This synergy helps both parties leverage their advantages, fostering a diverse storytelling landscape. As a result, the lines between terrestrial and digital platforms continue to fade.
Ultimately, legacy TV series and streaming platforms are both rivaling each other and finding common ground through their respective differentiation strategies. Terrestrial dramas maintain established storytelling and general audience focus, whereas OTT services provide experimental and globally targeted content. As collaboration and merging between these platforms continue to grow, audiences can expect a more diverse and enhanced media landscape in the future.
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